Source Pinkvilla
Advance bookings for the much-anticipated action film Dhurandhar 2 are set to open on March 7, with Jio Studios preparing a major promotional push to attract audiences to theatres across India. The studio has also announced the introduction of a new ticket pricing model called the Super Blockbuster Plus Rate in major national cinema chains.
According to industry sources, the new pricing strategy will apply to premium screens and high-demand showtimes in leading multiplex chains. The move is aimed at capitalising on the strong buzz surrounding Dhurandhar 2, which is expected to draw large crowds during its opening weekend.
Jio Studios reportedly believes the film has the potential to become one of the biggest theatrical releases of the year. With strong anticipation among fans and extensive marketing campaigns planned, advance ticket sales are expected to witness significant demand once bookings go live.
The Super Blockbuster Plus Rate will likely be implemented in top national theatre chains to manage high demand while offering audiences early access to prime seats. Industry experts say the strategy reflects a growing trend among studios to experiment with dynamic pricing for big-ticket releases.
Meanwhile, theatre owners are optimistic that the film will drive footfall and boost box-office revenues. If early booking trends are strong, Dhurandhar 2 could deliver a powerful start at the box office and set the tone for a successful theatrical run.
