Source TOI
New Delhi: A recent social media interaction involving Amit Shah has gone viral, highlighting the growing role of direct online engagement in political campaigns.
The incident took place during campaigning for the West Bengal assembly elections. Shah had shared a video on Instagram criticising the ruling party and suggesting that its influence was declining. In response, a supporter commented on the post, urging him to arrive quickly for a scheduled roadshow, mentioning that many people had been waiting in the heat.
In a prompt and unexpected move, Shah replied to the comment, apologising for the delay and assuring that he would reach the venue shortly. The quick response attracted widespread attention, with many users sharing screenshots of the exchange and praising the direct communication.
Soon after, Shah continued with his roadshow in Madhyamgram, where he was campaigning for a candidate contesting against a rival from the All India Trinamool Congress. During the event, he also addressed issues related to law and order and raised concerns over incidents involving women, aiming to connect with voters.
The development comes amid a high-stakes election in West Bengal, where voter turnout in the initial phase crossed 90%, reflecting strong public participation. With more phases of polling ahead, political parties are intensifying their outreach efforts.
The viral exchange underscores how social media platforms are increasingly shaping modern political campaigns, enabling leaders to engage with citizens in real time and influence public perception.
