Source Mint
MUMBAI, January 17, 2026 – Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) arm of Mukesh Ambani’s Reliance Industries, has announced the acquisition of global rights for several heritage personal care brands, including the iconic hair-styling brand Brylcreem and premium haircare label Toni & Guy.
The announcement was made alongside Reliance Industries’ third-quarter financial results for the 2025–26 fiscal year. In addition to Brylcreem and Toni & Guy, the acquisition includes the German bathing brand Badedas and the UK-based children’s personal care specialist Matey.
Strategic Global Push
This move marks a significant escalation in Reliance’s ambition to become a global player in the beauty and personal care (BPC) segment. While RCPL has been rapidly expanding its footprint within India through brands like Independence and Campa, these acquisitions provide a ready-made international platform.
“RCPL acquired international beauty brands spanning key grooming and bathing segments. We aim to expand their presence in international markets while growing them in India,” the company stated in its investor presentation.
The global rights cover most territories, with only a few specific regions excluded. While the financial details of the deal remain undisclosed, analysts suggest that owning heritage brands with high “brand recall” will allow Reliance to compete more effectively against established giants like Unilever and Procter & Gamble.
The New Portfolio
The acquired brands bring a diverse range of market strengths to the Reliance stable:
Brylcreem: A British heritage brand synonymous with men’s grooming for decades. It maintains a strong market share in India and Europe.
Toni & Guy: A premium brand that originated from the famous London hairdressing chain, offering professional-grade styling and haircare products.
Badedas: A high-end German brand known for its bath gels and shower products enriched with natural extracts.
Matey: A specialist brand focused on the children’s bathing category, popular in the United Kingdom.
Strong Financial Momentum
The acquisition comes as RCPL reports explosive growth. For the quarter ending December 31, 2025, the FMCG arm recorded gross revenue of ₹5,065 crore, representing a 60% year-on-year growth.
Since its demerger from Reliance Retail on December 1, 2025, RCPL has operated as a direct subsidiary of Reliance Industries. The company has already seen massive success with its beverage brand, Campa Energy, which has crossed the ₹1,000 crore sales mark, and its staples brand, Independence, which has surpassed ₹1,500 crore in sales.
With these new global assets, Reliance is poised to transition from a domestic challenger to a multinational consumer goods powerhouse.
